Rijcken & Co is founded by Jasmijn Rijcken MBA; she is a firestarter. Her methods are unconventional, creative and entertaining. Jasmijn is best known for the two global brands she single handed built from scratch: Miskeen and Vanmoof.

Miskeen, streetwearfotoshoot (24)
$ 80.000.000 annual turnover after 5 years
elected “best urban fashion brand of the USA”

Vanmoof, bicycles
280 P.O.S. in 25 countries after 18 months
Australian GQ:  “hottest thing in the world right now”

VANMOOF 3.1 side_300DPI